Primark, cheekily referred to as Primarni used to be the place to go for singlets and cotton knickers.
Ten years later, the brand has upscaled its design and stores and is giving Top Shop & H&M a run for its money. EVERYONE shops here. Here are some favourite pieces and a look at its recent AW lookbook.
|Primark UK aw13|
|Primark AW13 Sequin skirt and statement fluffy knit|